How To Promote Your Blog – A Systematic Approach: The Initial Promotion Strategy

If you are unsure how to promote your blog, then this article is for you. You’ll find there are many people out there with blogs, specifically in our industry, but many of them are struggling to get comments and traffic. There are 3 main reasons for this: They did not take the necessary steps to set up their blog correctly with an Initial Blog Promotion Strategy They do not have an Ongoing Blog Promotion Strategy They do not blog consistently. I’m going to address these issues one by one and give you a systematic approach, so you will know step by step how to promote your blog. How to Promote Your Blog – A Systematic Approach I’m going to make an assumption here that if you are trying to promote a blog, that you have a self-hosted wordpress blog. You are not using a blog hosted on wordpress.com. Your site is hosted on a domain that you own, meaning you pay for hosting through a hosting provider like HostGator or Dreamhost. Nor are you using a Blogger.com blog or a Drupal or Joomla site. It’s not that Drupal or Joomla are bad; I’m just not as familiar with those formats and want to stay in my area of knowledge. Self-hosted wordpress blogs are pretty much the standard for our industry for their ease of use, flexibility, and expandability, so if you are not using one I suggest you do so as soon as is practical. The blog promotion strategy will be broken into two phases, as well as two articles. This first article will cover Phase 1, the Initial Blog Promotion Strategy. This is a one-time event that occurs before you begin blogging regularly to make sure you have the necessary plugins installed and you have taken the appropriate measures to make sure that your blog is ready for promotion. The followup article will cover Phase 2, which is the Ongoing Blog Promotion Strategy. This is a checklist that you will complete each time you write a new blog post to make sure you get exposure, traffic, opt-ins, comments, shares, and decent search engine rankings. I am not going to go too deep into SEO in this article, but I do plan to write another article of my top recommendations to optimize your blog posts for search engine visibility. With that said, let’s move to Phase 1. Promoting Your Blog – Phase 1: Initial Promotion Strategy Set up a ping list: A ping list is a list of websites that listen for new content on the web. One of your first actions should be to set up your ping list by copying the list of ping services that WordPress provides. You can find a good list to start with at wordpress.org. Once you copy that list you paste it in the ‘Writing’ Section of your WordPress blog settings. On your dashboard go to Settings>Writing and then paste the list in the box titled ‘Update Services’ and that’s it. Now every time you publish a new blog post, each of these services will be notified and you will start to see traffic to your blog. Set Up Feedburner: Feedburner provides a way for your users to subscribe to your new blog content. You want people who enjoy your content to come back to your website, and Feedburner gives them a way to subscribe to your blog and be notified whenever you publish new content. This brings you more traffic than if they had to remember to check your blog themselves. To set up Feedburner just go to feedburner and set up an account. You will have to submit the URL of your feed which, in most cases, will just be yourdomain.com/feed. There are other configuration options to play with but, by submitting to feedburner, you’re pretty much set for your readers to subscribe to your new content. Install a good SEO Plugin: There are several free and paid Plugins that help you ensure that each blog post that you publish has certain attributes that make it more appealing to search engines. I am currently using WordPress SEO by Yoast, which is a free plugin. Another good option is SEO Pressor, which is a paid option but offers more functionality and automation. 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